Organic Products make In-roads in our Kitchen.

Past two years, with COVID-19’s sword hanging over the world whitch still doesn’t bother to stop causing troubles, has proven to be the worst global pandemic in centuries, it took lives, jobs, disrupted economy, sense of stability and practically halted everything, but also made us conscious that its immensely to take care of our health, in our more than ever fast paced lives.

India is deemed as the world's capital of diabetes. The diabetic population in the country is close to hitting the alarming mark of 69.9 million by 2025 and 80 million by 2030. We have burgeoning population of people having lifestyle diseases, with miniscule enrolled in health insurance policy, which only increases out of pocket expenditure for our hospital bills. Thus, it has become utmost necessary to be wary of what we consume on daily basis.

Urban middle class is getting aware and conscious about their food choices; they are checking labels, ingredient list, calorie intake, rejecting product with preservatives, chemicals, or looking for parabeen free mentions. They have educated themselves in this regard and thus making much more healthier and nutritious choices, whether its fruits, vegetables, cereals, tea, coffee, soap, personal care products.

This, not only is a step towards healthier choice, but also a conscious effort to fight the environmental damage, that human beings have caused over the time, since industrial revolution, reducing the consumption, thus use of chemicals in growing our food can save our soil, droughts could be prevented, climate change can be mitigated or cutting down the plastic packaging can saving our seas and aquatic life.

This has led to the ever-increasing demand of organic products in domestic, as well as international market, which has brought about a revolution in the traditional FMCG companies, they too have upped their game and have made inroads in the organic sector. A large number of companies have been mushrooming in last few years; many local intitiatives too have entered the arena. Some of them are, OrganicIndia, Farm2Kitchen, OrganicTattva, OrganicGarden, Down to Earth, JustOrganic, Conscious Food, VisionFresh, MamaEarth etc, the list is endless. These are not only available on the aisle of a Mart, but possibly on every e-commerce site, like, Amazon, Flipkart, shopping app BigBasket.

Once the niche products, such as flaxseeds, pumpkin seeds, soyabeen, now are part of our daily lives, and we want them local, and chemical free, which has opened up an entirely another segment in the organic FMCG sector among the fitness enthusiasts.

But, Are organic products just a farce or it’s genuine? To overcome this doubt, India has brought up its own National Programme for Organic Production (NPOP), which is certification for AYUSH products, providing trademark ‘India Organic’.

Organic products , does share compeitition with ayuvedic products. But, usually they go hand-in-hand. According to APEDA, India exported organic products worth Rs 5,151 crore in 2018-19, up from Rs 3,453 crore in 2017-18 ($515 million), registering an increase of about 49 per cent. Countries like Canada, Israel, Vietnam, Mexico are taking lots of interest in Indian Organic produce.

Will organic products prove to be the next big thing, we have to wait and see.

If you like, what I write about, follow my blog, become a part of my journey ahead. Give me all your suggestions, about what you want to read. I am all eyes, for your valuable views.